Sayang Goes to Mall #KetemuSayang

The “Sayang Goes to Mall” event was designed to increase brand visibility and awareness for Sayang by Kapal Api Group. The event featured mom influencers aged 20–45, targeting upper-middle-class audiences, including both working moms and housewives.

Objective Campaign

To boost brand visibility and awareness for Sayang by Kapal Api Group through a high-impact mall activation event — Sayang Goes to Mall — designed to attract and engage the target audience in a lively offline experience.

This initiative also aimed to expand reach and strengthen audience connection by leveraging the influence of relatable, trusted voices in the parenting community.

KOL Requirements

🔹 Micro Influencers
🔹 Female Mom Influencers, aged 20–45
🔹 Targeting upper-middle-class audiences, including both working moms and housewives

Mendadak Bakso by Kanzler Singles

The “Mendadak Bakso” event spotlighted the Semangkok Mie Bakso menu, offered at an attractive price of Rp. 10,000, and featured daily activities and guest star appearances to draw public interest and foot traffic.

Campaign Objective

• Increase brand awareness for Kanzler Singles Bakso Hot

• Highlight Kanzler’s marketing investment through a full-scale takeover of Sarinah

KOL Requirements

🔹Tier: Macro & Mega Influencers
🔹Category: Foodies & Lifestyle Creators
🔹Gender: Male & Female

Cimory X Parentalk Festival

Parentalk Festival is a family-focused event organized by Parentalk, a vibrant community centered around parenting and family life. In this event, Cimory partnered with Parentalk to help bring more excitement and engagement to the festival experience.

Campaign Objective

• Expand brand awareness for Cimory products

• Introduce Parentalk Festival to a wider audience, especially families attending the event

KOL Requirements

• Tier: Nano & Macro Influencers

• Category: Mom & Kids, Young Adults

• Gender: Female & Male

Grand Opening TiKerMon by Chocomory Store Bali

Tikermon by Chocomory marks Chocomory’s first store in Bali, featuring Tikermon as its exclusive signature product a fresh-made treat available only in Bali and positioned as a premium local souvenir.

Campaign Objective

• To increase brand awareness of Tikermon as a fresh, Bali-made exclusive souvenir, targeting both tourists and local consumers seeking authentic gifts.

KOL Requirements

• Tier: Mega & Macro Influencers

• Category: Foodies, Daily Life, Travel, Local Media

• Gender: Female & Male

Grand Launching Nugget Sambal Geprek

Kanzler proudly launched its latest innovation, Nugget Sambal Geprek, at Dairyland Riverside — a strategic location chosen to introduce this bold new menu to a wide audience of families and food lovers. The event served as an experiential moment where visitors could taste, share, and connect with the product in a vibrant setting.

Campaign Objective

• To drive awareness and trial of Kanzler’s new spicy nugget menu by targeting families and food enthusiasts through on-site engagement and digital amplification. The goal was to position Nugget Sambal Geprek as a must-try addition to mealtime, especially for those who love bold flavors and family-friendly food.

KOL Requirements

• Tier: Mega & Macro Influencers

• Category: Foodies, Cooking Enthusiasts

• Gender: Male & Female

Indonesia Outdoor Festival

Indonesia Outdoor Festival is the largest outdoor and adventure exhibition in the country, designed to introduce outdoor lifestyles to the public and serve as a hub for sharing knowledge and experiences in nature exploration.

In this event, Kanzler aimed to promote Kanzler Singles Sosis to outdoor enthusiasts and nature lovers, presenting the product as a practical and essential food solution for outdoor activities.

Campaign Objective

• Introduce Kanzler Singles Sosis to adventure and nature communities

• Position the product as a convenient and must-have item for outdoor logistics and meals

KOL Requirements

• Tier: Mega, Macro & Micro Influencers

• Community Focus: Nature and Adventure Enthusiasts

• Category: Hikers, Outdoor Communities

• Gender: Male & Female

Product Launching Cimory X Point Coffee

Point Coffee, located inside Indomaret, teamed up with Cimory to launch a refreshing new beverage collaboration called the Summer Delight Series, featuring two delightful flavors: Peach Berry Yogurt and Purple Berry Yogurt. With vibrant colors and refreshing taste profiles, these drinks are the perfect pick-me-up for a hot day.

Campaign Objective

• Directly introduce the Cimory x Point Coffee collaboration drinks to influencers

• Drive audience interest and encourage purchases through influencer promotions

KOL Requirements

• Tier: Macro & Mega Influencers

• Category: Foodies, Daily Life

• Gender: Female & Male

Handling Aggregator Creator

Creator Aggregator is a strategic approach that enables fast and widespread message delivery to diverse audiences. It helps brands gain significant attention in a short time, making it a powerful tool for driving brand awareness.

As part of this initiative, Kanzler activated a Creator Aggregator campaign to spotlight its product, Kanzler Singles Bakso Hot, through a high-visibility takeover at Sarinah.

Campaign Objective

• Boost brand awareness for Kanzler Singles Bakso Hot

• Highlight Kanzler’s marketing investment in the Sarinah Takeover activation

KOL Requirements

• Tier: Macro & Mega Influencers

• Category: Foodies, Lifestyle

• Gender: Female & Male

Handling Event Grebek Pasar by Euro Gourmet

The “Grebek Pasar” activation was held across three local markets: Pasar Cibinong, Pasar Ciputat, and Pasar Cisalak. This event was designed to introduce Euro Gourmet’s sauce products directly to the community through engaging on-ground interactions.

Campaign Objective

• Introduce Euro Gourmet sauces directly to the public in a relatable, everyday setting

• Build excitement and encourage consumers to try and adopt the product in their daily cooking

KOL Requirements

• Tier: Mega & Macro Influencers

• Category: Foodies, Cooking

• Gender: Female & Male

Creative Campaigns

Showcasing successful KOL marketing campaigns that drive impactful results.