Sayang Goes to Mall #KetemuSayang

The “Sayang Goes to Mall” event was designed to increase brand visibility and awareness for Sayang by Kapal Api Group. The event featured mom influencers aged 20–45, targeting upper-middle-class audiences, including both working moms and housewives.

Objective Campaign

To boost brand visibility and awareness for Sayang by Kapal Api Group through a high-impact mall activation event Sayang Goes to Mall designed to attract and engage the target audience in a lively offline experience.

This initiative also aimed to expand reach and strengthen audience connection by leveraging the influence of relatable, trusted voices in the parenting community.

KOL Requirements

🔹 Micro Influencers
🔹 Female Mom Influencers, aged 20–45
🔹 Targeting upper-middle-class audiences, including both working moms and housewives